An overview of the internal and external environment of the company
Integration of mobile telephones, social media and cloud computing is useful in the development of a unique chat-based platform for local decision-making for citizens. Public spaces and artefacts are usually not humanised without a comprehensive approach to understand the environment and future changes. The idea of empowering cities through an interactive technology is effective in obtaining local inputs. There is also the prospect of people contributing new ideas and answers that would help add more value to the environment and make it better for everyone to live. The idea is of strategic significance, as it will help to create a sustainable flow of valuable ideas for society and the people to improve. This would also be advantageous if a competitive advantage is gained, as humanising the environment is still a nebulous and undeveloped topic.
Analysis of SWOT
Strengths – Because of the increasing number of individuals using Internet and mobile technology, North America’s market has a huge potential. You can also reach people through social networks such as Facebook and Instagram and connect to WhatsApp. Nearly 90% of the Internet penetration in North America is thought to be quite beneficial for the company’s growth (Marr et al, 2019).
Vulnerabilities- However, weaknesses also exist about whether people of any age show a high degree of propensity to such technological progress. People may feel uncomfortable with their sensitive facts to share their ideas (Research and Markets, 2013). This means that the organisation must concentrate more on understanding how and why individuals exchange information and data. After clarification in this area, the use of strengths can be further improved.
Opportunities – The company has a large presence in 25 locations and adding North America to the list will provide an additional benefit when it comes to reaching a new market with the chance for increased exposure and acceptability (Marr et al. 2019). The reason is that the region has a high penetration rate of the internet, which helps reach more consumers. Any expansion on one of the main continents will also contribute to boosting future business opportunities.
Threats – Threats can also occur to the exchange of ideas, knowledge and details that invade anonymity and safety (Marr et al, 2019). It is vital to note, however, that the market appears to be profitable and will provide Hello Lamp Post additional value. The exchange and dissemination of data should take place in accordance with Federal and Federal Laws. However, the company has an excellent chance to generate lasting value, because the data dissemination procedure is accurate and transparent.
The political-democratic climate is important for company development and growth. The political environment has been steady, and the country has a strong political influence and influence over others in the world. However, the country is also recognised for certain interventionist measures hurting its international status (Market Research Reports, 2021).
The global economic landscape has changed dramatically worldwide. The increase in technical growth has added value for many firms and is supported by fresh ideas and innovation (Anon, 2014). There is no denying that the nationwide shutdown has affected economic problems and social isolation can have a bearing on commercial chances. However, technology remains one of the primary factors for success in North America as in other nations (Market Research Reports, 2021).
The social system of education is the world’s best. People have a liberal attitude and socioeconomic mobility has helped numerous enterprises to develop. High expansion can always be generated with creative knowledge and practices. Although in America work is expensive, there is a chance to develop business based on knowledge and information sharing (Market Research Reports, 2021).
Technology – the country is already leading the way in adapting and implementing new technology. Technology has transformed American society since a long time. The rate of technological progress and invention in the United States is quite great, which makes the utilisation of new ideas better (Market Research Reports, 2021).
Environmental – the region of North America suffered harsh weather conditions and climate change challenges. Too much mobile penetration and related technology can also contribute to additional environmental problems. The focus should therefore be on improving the environment rather than upsetting it with too many innovations (Market Research Reports, 2021).
Legally, all companies are regulated by the government they operate. The judicial system is always open for unbiased trial and a robust legal system is helpful in protecting the rights of intellectual property and ensuring that corporate procedures remain transparent (Anon, 2014).
Anon, 2014, PEST Analysis of USA, the Largest Economy of the World. [online] Available at https://pestleanalysis.com/pest-analysis-of-usa/. [Accessed March 28, 2021]
Marr, B. & Ward, Matt, 2019, Artificial intelligence in practice: how 50 successful companies used artificial intelligence to solve problems, John Wiley & Sons Ltd, Chichester, West Sussex, United Kingdom.
Market Research Reports, 2021, USA PESTEL Analysis Market Research Report. [online] Available at https://www.marketresearchreports.com/market-research-reports-inc/usa-pestel-analysis-market-research-report [Accessed March 28, 2021]
Research and Markets: 2013 SWOT Analysis of America Movil, S.A. de C.V 2013, Business Wire, Inc, New York.